While I know "engaging in the conversation" has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice.
So I've been conducting research for a few months now for our upcoming Science of Social Media webinar, and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
To read the full, original article click on this link: Engaging in Conversation Doesn't Grow Reach
Author:Dan Zarrella
