Global opportunities are massive; however there are dangers with expanding a business without the proper foundations to support growth. Many companies expand opportunistically without appropriate strategy planning infrastructure and capability to maximise the opportunity and deliver real business results.
In our experience, profitable global expansion happens when;
- A stable and profitable domestic business that will continue to thrive as focus and resources are channeled into global expansion
To read the full, original article click on this link: Going Global- GoGlobal
