My first entrepreneurial venture, back in 1993, was a barbecue sauce company. The backstory is that my grandfather, before World War II, had a barbecue restaurant on the west side of Chicago. As a kid I would constantly hear from his contemporaries how great his barbecue sauce was. Over the years different people in my family made the sauce (my grandfather was still alive at the time), and every time they did, friends, family and other people would always ask for the sauce and frequently said things like, “This stuff is great. You should bottle it and sell it.” Every family has a story like this.
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