So how have your 2011 email campaign efforts measured up against other people’s worldwide?
Enter email marketing benchmarks by various industries:
Benchmark email marketing statistics offer a glimpse into the broad performance of various industries and industry sectors. These studies usually go beyond traditional metrics reports to provide top-level observations which enable companies to gain a better view of where they stand.
The metrics on delivery, open and click rates provided here are based on results from over 200 million emails sent by 3 590 of a major international ESP’s users in the period October 2010 to October 2011, and are probably the first in-depth metrics of their kind to be produced for South Africa. One thing this does is give an indication of how well this emerging market country is performing in relation to a highly developed superpower.
To read the full, original article click on this link: How did your email do in 2011? | memeburn
