My first blog post for HBR.org went live in February 2008, when the platform was still in its infancy. Here's what I've learned about market demand in three-and-a-half years and (now) 200 posts. While I thought that a reflective post might be a little self-indulgent, I think these lessons transfer to other domains, so I wanted to share them with my readers.
1. Distilling ideas down to straightforward lists can help bring clarity to murky situations. At the end of 2010 the combination of an unusual presentation and work on The Little Black Book of Innovation inspired a post that was a long list of one-sentence answers to common innovation questions. When the post appeared on December 27, I figured it would land in a holiday wasteland. But strong readership in December carried into January, and turned "31 Innovation Questions" into my most popular post.
To read the full, original article click on this link: Lessons from Four Years of Business Blogging - Bloomberg
