Having grown up the son of a World Health Organisation worker in Fiji, Papua New Guinea and the Philippines, Elan Dekel appreciated the impact health services have in remote areas very early in his life. Later, while travelling through Africa and Eastern Europe as product manager for Google, Dekel noticed large gaps in the online services available to remote regions. And he found, specifically in health, people tended to engage much more with online resources that are targeted at them; sites that feel local and that include people who look like them and talk like them. With this in mind, he left Google with a clear picture of where he was heading next. “I went to Google to learn,” Dekel told Knowledge. “Then I saw this big untapped opportunity which is what I decided to go after.”
To read the full, original article click on this link: INSEAD Knowledge: Medico.com Goes Global
