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After four successful books, the last of which, What The Dog Saw, is a collection of essays published in The New Yorker, Malcolm Gladwell is back at what he does best: gathering gripping stories and research that are linked and then providing an explanation for a certain phenomenon and some bursting of popular myths.

Like declaring that Steve Jobs was not a classic innovator. When Gladwel l recently used the platform of HCL Technologies' global customer meet at the Walt Disney World Swan and Dolphin Resort in Orlando to throw some light on his new book, which will revolve around "outsiders" who take "social risks", he ruffled many Apple fanboys in the audience.

To read the full, original article click on this link: Innovators need thick skin more than an idea: Malcolm Gladwell - The Economic Times