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Innovation Isn't Just for Startups by Rick Wartzman

We can all picture the scene: A couple of guys toiling away in a cluttered garage, perfecting the next innovation that will shake an entire industry. Meanwhile, the big corporate players in the market stand oblivious—fat, dumb, happy, and too bogged down by bureaucracy and conservatism to be innovative themselves.

It's a great image—one that has long persisted. There's just one problem with it: It's false. "The all but universal belief that large businesses do not and cannot innovate is not even a half-truth," Peter Drucker wrote in his 1985 classic Innovation and Entrepreneurship.