Besides possessing creativity and resilience, the best innovators are the ones who can effectively communicate and "sell" their ideas to upper management. Innovators often have to get executive approval for support on a new product or venture. No matter how good an idea is, it will not sell itself. The most important aspect of communication is to know your audience. In the case of an organization, know the structure, who the decision maker is, and who their influencers are. An innovator must speak the "executive language" to effectively communicate with the high-ups. This entails knowing and understanding what is important to them -- what is the ROI (Return on Investment) and the goal to be achieved? By highlighting how your goals are aligned with that of the organization's, you are much more likely to receive favorable results.
To read the full, original article click on this link: Robert F. Brands: Top Ten Tips for Selling Your Idea to Executives
