CustomMade Ventures Corp. is a Cambridge Internet start-up that had a problem: 97 percent of visitors to its website weren’t ordering anything.
Another Internet company - one that knows a thing or two about attracting users - found a solution. Google Inc., whose Cambridge office is nearby in Kendall Square, helped redesign CustomMade.com so that wherever someone clicks, they know exactly how to get handmade goods from the site, which is designed to connect customers with crafters.
A week after the makeover, CustomMade saw a 200 percent jump in the number of people logging in to start projects, cofounder Seth Rosen said.
To read the full, original article click on this link: Google to the rescue - Business - The Boston Globe
