There are those who believe that social technology presents significant opportunities for improving business dynamics and relations. Then there are those who are skeptics and don’t believe nor see any value in this thing we call social media.
The difference between the two beliefs represents the “social chasm“. The “social chasm” represents the pronounced difference of opinion, interests, and loyalty to an idea or belief. The challenge is helping leaders “cross the social chasm” is to convince them to believe in something they don’t understand.
To read the full, original article click on this link: Have You Crossed The Social Chasm
