As entrepreneurs, we typically face more questions than answers. Then, we reach that first moment of glory: We confirm that a) our product does indeed work, and b) there is a demand for it.
Surely, one of the most pressing questions is determining the optimal market path, and specifically, whether partnering with an established distribution platform, portal or brand can add transformative value to your company.
Entrepreneurs don’t think enough about this issue, but rather, can sometimes be consumed by the moment of glory. But in doing so, we limit the potential of our companies and our investors.
To read the full, original article click on this link: 3 Tradeoffs to Consider Before Partnering
