The reshaping of the modern workplace also involves new approaches to innovation. Here, executives at Google, General Electric and DreamWorks Animation summarize their companies’ paths to creativity.
At Google, Entrepreneurs Have to Think Bigger
DAVID LAWEE Vice president for corporate development at Google:
Innovation is the defining feature of enduring companies. At Google, we foster individual entrepreneurs and pursue innovation systematically. If the company vision is aligned with the entrepreneur’s passion, and we can give the entrepreneur sufficient freedom to execute, that’s when the magic happens. This is never left to chance.
To read the full, original article click on this link: How Three Companies Innovate - NYTimes.com
