Vision has been a hot button in management theory for a number of years, with much lip service being given to the imperatives of managing for the long term. Is managing for the long haul enough to remain competitive in an increasingly interdependent marketplace?
Depth of vision is well and good, but breadth of vision is equally important, says Ron Adner, a professor of strategy at Dartmouth's Tuck School of Business and a long-time student of the causes of innovation success and failure.
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