Have you participated in a brainstorming session that felt like wasted time? For some reason no new and interesting ideas were formed? Perhaps you need to get rid of your old ideas first! Gis van Wulfen explains.
Innovation is all about getting new ideas for simple solutions to solve relevant customer problems or needs. When there is a sudden need for innovation the first thing people do is organise a brainstorming session. But often nothing innovative materialises. That’s why brainstorming has such negative connotations in a lot of companies. Because, when you brainstorm unprepared with the usual colleagues hardly anything new appears.
To read the full, original article click on this link: How to Get Rid of Old Ideas? | Innovation Management
