When a new project launches, the first thing its creators do (if they hope to be successful) is promote it to their friends and fans. This starts a ripple effect of promotion and backing that often accelerates if the project is picked up by a well-read blog or online community. This is how the majority of audiences are introduced to projects.
As we've grown, we've heard people worry that it will be harder and harder to fund projects as the total number of projects grows. They wonder: Do more projects mean greater competition for the same dollars?
To read the full, original article click on this link: Blockbuster Effects » The Kickstarter Blog — Kickstarter
