Along with many thousands of others, I attended SXSW this month. And while there, I learned some important lessons (other than “exercise patience while waiting in line, AGAIN,” and “don’t eat barbecue every meal for 5 days.”). These lessons came from the panels I attended, but they were not from anything said within the panels. Rather, they had to do with what I discovered about the types of content I should be seeking.
Initially, I tried to attend talks or panels directly related to my industry and clients, but each time the information felt like things I already knew, and instead of feeling inspired, I just felt tired.
To read the full, original article click on this link: Desks, Where Creativity Goes To Die | Fast Company
