Ten thoughts for the budding entrepreneur: some obvious, few provocative, and a couple that are controversial. But whether you agree or disagree with them, they are all worth mulling over.
Note: the word 'product' is used in a generic manner to include any market offering, including services.
If you live by the sword, get ready to die by bullets.
Focus on addressing unmet customer needs, not simply providing "improved" versions of existing products.
The latter approach will likely kill your venture, because products die, but customer needs persist. The point is not to make a better mousetrap, but to find the best way to get rid of the mouse.
To read the full, original article click on this link: Ten thoughts for the budding entrepreneur - Economic Times
