Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps.
1. Measure innovation alternatives, not just the current program. When assessing the impact of an initiative, always ask, "compared to what?" Don't fall into the trap of measuring only what the company is doing today. Rather, measure it against the next best alternative. For example, if you are using a ideation methodology like S.I.T., be sure to measure the effectiveness of using S.I.T. versus another ideation method. Understand why you are using one method over another by forecasting results from the alternative. This re-frames the question from "does this method work?" to "does this method work better than this alternative?"
To read the full, original article click on this link: Innovation in Practice: The Innovation Measurement Trap
