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Inside job: At IBM, chief information officer Jeanette Horan asks employees to avoid using some popular Web apps.

When IBM loosened its restrictions on the smart phones and tablets its employees could use for work, the company got a lesson in IT management of the kind it usually sells to clients.

In 2010, like many large companies in recent years, IBM adopted a "bring your own device" policy, meaning that employees who want to work outside the office don't have to use a smart phone provided by the company. Although IBM still gives BlackBerrys to about 40,000 of its 400,000 employees, 80,000 other workers now reach internal IBM networks using other smart phones and tablets, including ones they purchased for themselves.