Walking through Times Square recently, I came upon a hot dog vendor promising something astounding. On the side of his cart hung a giant sign advertising "Hot dogs with an innovative new design!!!!"
Since I work in innovation--and am a huge fan of all things carnivorous--I had to check out this miracle of modern gastronomy.
Imagine my surprise when I discovered the "innovative new design" consisted of three elements: a bun, a cylindrical serving of meat (i.e, a hot dog) and Heinz ketchup.
Convinced the subtle nuance of his artistry must have blown right by me, I quizzed the chef about the innovative nature of the design (I let the "new" part slide because I assumed it was just marketing).
To read the full, original article click on this link: Hiring: 5 Tips to Find True Innovators | Inc.com
