There has been much talk in recent times about how the advertising industry could (and should) use its considerable wealth of creativity (and wealth) to help change people’s behavior for the benefit of the world. That message was amplified yesterday when former President Bill Clinton addressed the ad world’s elite in Cannes. Invited to the Cannes Lions Festival of Creativity by Brazilian media group Grupo ABC, Clinton called on the assembled to channel their creative energy toward coming up with world-changing ideas.
While Clinton’s message was simple--that those whose with the power to persuade could have great impact when those energies are focused on the greater good--his insight and global context made the point impressively.
To read the full, original article click on this link: Bill Clinton calls on creative industry to help change the world, Makes His Pick For Best Spot | Co.Create: Creativity \ Culture \ Commerce
