Savvy executives know the part, act the part and look the part. That's because they exude "executive presence," a broad term used to describe the aura of leadership.
For Janie Sharritt, now a vice president at Sara Lee Corp., an image makeover helped her gain the managerial gravitas that she needed to advance further up the ladder.
In 2005, Ms. Sharritt was a newly promoted middle manager for another consumer-products manufacturer. She preferred to wear a ponytail, scant makeup, khakis, sweaters and loafers. But by taking a "Power of Image" workshop led by image coach Jonna Martin, she got an expert makeover. Her revamped look included a sophisticated hairstyle, dressy slacks and jackets, pumps, colorful necklaces and extra makeup.
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