Investment follows innovation follows investment.
Regardless of which comes first, we need both.
Innovation can seem a daunting task. Yet, contrary to popular thought, it should start and end with ignoring what the competition is doing. Innovation is easy; just stop "best practices."
How about an airline with open seating and funny flight attendants?
How about guaranteed overnight delivery of anything anywhere in the world?
What about a condiment bottle that's upside down?
What about a muscle relief in a patch?
To read the full, original article click on this link: Innovation is Easy -- Just Stop 'Best Practices' - TheStreet
