When you are looking to raise venture capital for your startup, you will likely have a better chance if you are in an industry that VCs are hot to invest in. Right now, that means mobile technology, cloud-computing technology, and social computing companies, according to the most recent MoneyTree Report from PricewaterhouseCoopers and the National Venture Capital Association.
These types of tech startups have a number of advantages from the investor perspective: they can reach a lot of customers, industry regulation is relatively minimal, and they are relevant, says Mark Cannice, professor of entrepreneurship with the University of San Francisco School of Management.
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