Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Trash

Several years back, while talking on the phone with a friend from college, I was also going though my pile of things-to-fix-up-and-reuse.  When she asked what I was doing, I told her and her reply was certain and final enough to get my full attention:

“Don’t keep broken things around you.”

She went on with what she was talking about, but her statement stuck with me.

In “The Upside-Down Approach To Innovation,” Anita Campbell asks a core question:

“What if we approached innovation from the opposite direction – by getting rid of what isn’t working before we try to come up with something that works.”