Generating ideas is the easiest part of creating a presentation. The hard part is deciding what to keep. Many of your ideas may be fascinating or clever, but you can't squeeze them all in — and no one wants to hear them all, anyway.
The people in the audience are the stars of your show. If they don't buy what you're saying, it won't go anywhere. To keep them engaged and make your case, you'll need to focus on what matters to them. If you don't, they'll have to work hard to figure out why they should care about your presentation and what it'll help them accomplish, and they'll resent you for the extra effort they've had to put in.
To read the full, original article click on this link: Create a Presentation Your Audience Will Care About - Nancy Duarte - Harvard Business Review
