Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from 
whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.
I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. It also makes legal sense to never disclose the details of your patent application, before the product is ready to ship. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one.
To read the original article: Startup Professionals Musings: Stealth Mode Entrepreneurs Only Increase the Risk
