Former Social Dynamx Chief Executive Mike Betzer was surprised last spring when his company was contacted by Lithium Technologies just two weeks after Social Dynamx had launched.
Lithium, which has raised about $100 million in venture capital, was looking for a partner, and the relationship quickly escalated. Last month, Lithium acquired Social Dynamx in a stock transaction, combining Lithium’s software for customers to develop online communities of fans with Social Dynamx’s ability to route relevant conversations on social networks to customer service reps.
To read the full, original article click on this link: Social Dynamx-Lithium Deal Showcases M&A Skills Needed by Start-Up CEOs - Venture Capital Dispatch - WSJ
