In my past posts, I have discussed how companies can think strategically about innovation, generate a plan for kickstarting innovation, get in a creative mindset, and bring on the right people. The question that remains, however, is who should manage innovation in the company.
(Photo: Sean MacEntee) I have read multiple tales of companies who have Chief Innovation Officers (CINOs), but a recent study shows that CINO efforts tend to fall short. By definition, CINOs focus on breakthrough innovation, and are primed to identify and manage opportunities in that realm. I want to suggest a departure from that model and propose a different position with a different set of responsibilities: The Chief Creativity Officer (CCO).
To read the full, original article click on this link: Front End of Innovation Blog: The Chief Creativity Officer
