The gap between mature and emerging economies is closing, and more future economic growth will happen in emerging economies. Entrepreneurs and large companies in emerging economies such as India and China are innovating in ways which MNCs should learn from to retain their global advantage.
Corporate innovation is flowing not just from developed nations to developing ones, but in the reverse direction as well – hence the title of this book. The authors provide strategy insights, case studies and worksheets for companies to learn how to innovate in emerging economies – and to take these innovations to other emerging economies and back to mature economies as well.
To read the full, original article click on this link: [Book Review] Reverse Innovation: Create Far From Home, Win Everywhere
