It’s February now. That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas.
I get asked often how to best launch at SXSW. What strategies to use, how to get attention, how to become “hot.” I get asked many PR questions which is why I started this stream of posts on PR at Startups.
To read the original article: Why You Shouldn’t Launch Your Startup at a Major Tech Event
