David Warschawski has a better perspective than most when it comes to Super Bowl advertising. Warschawski, CEO of the eponymous Baltimore marketing firm, has been one of the top advertising executives in Baltimore since 1996. He has worked with brands such as Adidas, Microsoft, Black & Decker, Under Armour and Verizon Wireles. Fans often think the funniest or sexiest ads are the most effective on Super Bowl Sunday, Warschawski said. But those ads sometimes fail to make an emotional connection with the viewer or change how a product is perceived, he said.
To read the original article: Top 5 Super Bowl ads of all time — and why they worked - Baltimore Business Journal
