Entrepreneurship is more about building a business than inventing a product. It’s more about the quality of the execution, rather than the quality of the idea. Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights.
Achim Nowak, noted business coach and author, in his new book “Infectious: How to Connect Deeply and Unleash the Energetic Leader Within,” talks about how technology today allows entrepreneurs to communicate at a furious pace. They exchange more emails, texts, and tweets every day. Yet many know less and less about how to really connect, and get people to commit to their business or product.
To read the original article: Startup Professionals Musings: Great Entrepreneurs Build Deep People Connections
