As I recently wrote in Taking Control of Your Online Reputation Part I: Internal Steps, there are many ways for businesses to proactively bolster their online reputations. Doing great work, using social media effectively, creating meaningful content and reaching out to the media can all serve to build a rock-solid online reputation.
Unfortunately, no matter how well you build your reputation, there are going to be people who will try to tear you down. They could be disgruntled former employees, dissatisfied customers, online reviewers and bloggers or even your competitors.
To read the original article: Taking Control of Your Online Reputation Part II: External Monitoring
