With all the buzz these days about how sexy and cool the enterprise has become, there is a segment of business customers that startups are overlooking: small businesses. Small businesses tend to have far less capital than large enterprises, but as customers, they offer startups a number of advantages that make them ideal customers to focus on.
However, selling to a small business is nothing like selling to a large corporation. The interests of your target are often quite different from one context to the next. If your business is built to serve them, you will need a sales approach that is designed to address their main concerns head-on. Below are some of the advantages that make small businesses such desirable customers to have:
To read the full, original article click on this link: 6 reasons startups should consider selling to small businesses, not big enterprises | VentureBeat
