The Nike+ Accelerator, Nike Inc.'s startup booster aimed at nurturing upstart companies straddling the worlds of athletics and digital technology, named 10 companies to the program's inaugural class.
The 10 companies on Monday started a three-month immersion program in Portland run by renowned startup accelerator group TechStars. But unlike other popular startup programs, companies in the Nike+ Accelerator will spend their time working on products that can make use of Nike's own digital platform, Nike+, and use the NikeFuel points system the company devised last year with the release of its Nike+ FuelBand product.
To read the full, original article click on this link: Nike's TechStars-run accelerator names first 10 participants - Portland Business Journal
