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Developers have a reputation.

The word “developer” evokes an image that has become synonymous with someone that writes code. As someone who codes, I am well aware of the most common images and words that people think of when they learn that, yes, I am a developer.

However evolving, these reputations have followed many developers into their day job, and employers end up benefiting solely from the skills that their coders brought to new hire orientation.

To read the original article: Committing to your developers will help you keep them | VentureBeat