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So many healthcare entrepreneurs have a story to share about a sick grandparent and how their recent experiences alerted them to certain shortcomings in the healthcare system. And although these epiphanies frequently produce good ideas for so many digital innovations (everything from remote-monitoring devices to patient-engagement tools), the amount of time given over to how each person in retirement will use the device as designed seems to vary.

At the same time, everyone recognizes that the number of people in and approaching retirement is substantial. By 2015, people aged 50 and older will make up 45 percent of the population.

To read the original article: What do seniors need? StartUp Health and AARP collaboration hopes to give startups better insights | MedCity News