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Seth Godin

"I'm only going to tell you this once..."

There's a lot to be said for conditioning your audience to listen carefully. If they know that valuable information is only going to come at them once, they'll be more alert for it.

Alas, as the nois-o-sphere gets noisier still, this approach is hard to justify. 

Repetition increases the chance that you get heard.

To read the full, original article click on this link: Seth's Blog: Frequency, repetition and the power of saying it more than once