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Startup

Together with two co-founders, I started Shasta Ventures from scratch.  Questions like “When did I decide to start a new company?” “What was that like?” and “Where did it begin?” are often asked. Here’s where it begins.  

A startup is a product of your imagination, fueled by a burning desire to serve your customers and create something new.  When I teamed up with Tod Francis and Ravi Mohan in early 2004, Google hadn’t gone public yet,  Amazon was about to go out of business, and eBay was at historic lows in the stock market.  At the time, no one thought the consumer mattered in the technology world.  Venture firms were openly abandoning their consumer practices.

To read the original article: Thoughts On Starting A New Company | Entrepreneurship Blog