Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will tell you it’s an arduous, uphill climb.
A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing exactly what kind of marketing culture they already have, and what kind they hope to build.
To read the full, original article click on this link: MediaPost Publications 4 Types Of Marketing Cultures: How Fast Is Yours? 05/21/2013
