We recently published a free ebook, The Social Entrepreneur’s Playbook: Pressure Test Your Start-Up Idea—Step 1, through Wharton Digital Press. It summarizes part of our field research on the subject of social entrepreneurship, reflecting 26 years of combined experience. It explains the first step in the process of creating a social enterprise, testing the idea, that is designed to make modest profits while attacking and ameliorating a social problem. We provide a series of practical and pragmatic tools that people should use when starting a social enterprise.
To read the original article: The Social Entrepreneur’s Playbook – Free Ebook | Entrepreneurship Blog
