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crowd

With the growing popularity of open innovation, crowdsourcing and web based suggestion schemes where the best ideas are decided by popular votes, many of us tend to forget a very simply truism: creative people do not follow the crowd.

At minimum, they do their own thing. At best, they lead the crowd. Highly creative people tend to be non-conformists who do their own things irrespective of the crowd. Some purposely go against popular trends in order to demonstrate their uniqueness and creativity. Others, often those who are most creative, often seem blithely unaware of the crowd, so focused are they on doing their own things.

To read the original article: Innovation Excellence | Going Against the Crowd