THE AUTHORS OF A NEW BOOK SAY THEY HAVE "A FIELD-TESTED METHODOLOGY FOR LAUNCHING A SOCIAL ENTERPRISE" THE RIGHT WAY. AND NOW THEY WANT YOUR INPUT BEFORE THEY CREATE AN EXPANDED VERSION OF THE BOOK.
Social entrepreneurs typically function in environments much different from more traditional entrepreneurial enterprises.
For those who wish to make modest profits while attacking a social problem, the major difference is the level of perceived risk. It’s not that social entrepreneurs face more risk than traditional entrepreneurs; they face greater uncertainty. Social entrepreneurs target intractable problems that are not easy to solve; they often need to create a market where none exists; and they work in environments that, by their very nature, are characterized by high levels of uncertainty, from underdeveloped markets to unreliable infrastructure.
To read the original article: You (Yes, You) Can Help Shape The Future Of Social Entrepreneurship | Fast Company | Business + Innovation
