WSJ: The New, Faster Face of Innovation by Erik Brynjolfsson and Michael Schrage
Call it innovation on steroids. Or innovation at warp speed. Or just the innovation of rapid innovation.
But the essential point remains: Technology is transforming innovation at its core, allowing companies to test new ideas at speeds—and prices—that were unimaginable even a decade ago. They can stick features on Web sites and tell within hours how customers respond. They can see results from in-store promotions, or efforts to boost process productivity, almost as quickly.