Companies are looking for your ideas. Smart businessmen understand and respect that great ideas can come from anywhere -- and anyone. Open innovation makes sense!
By seeking out and being willing to accept product ideas submitted from outside their own walls, companies up their chances of finding the next great idea. At the same time, they lower their research and development costs. Entrepreneurs can capitalize on open innovation by learning how to license their ideas, cheap. If that sounds too difficult, you’re psyching yourself out.
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