Talent, technology and tolerance key to attracting creative workers
A leading thinker on creativity believes attracting talented people is the driving force behind successful cities. In an interview with EurActiv, Richard Florida, author of 'The Rise of the Creative Class', said European countries are battling to attract and retain innovative people.
Bringing together a critical mass of creative workers, developing technology transfer infrastructure and fostering a bohemian, multicultural environment will be essential if European cities are to compete for mobile human capital, he said.
