While European and US companies are at different stages of their digital maturity across sectors, they can each take specific steps to increase digital market share. Here’s how it’s done.
Which country leads the world in digital? Many might be tempted to answer that the US does, but the answer actually depends on what aspect of “digital” you’re looking at. When it comes to Internet penetration, the US has much higher rates than in the EU, 88 percent compared with 71 percent.1 But dig a little deeper and the picture changes.
