Despite the media halo surrounding technology kingpins such as Facebook, Twitter, Google and Uber, it’s worth reflecting on the fact that the world’s most powerful brand in 2016 is Disney, a creative enterprise.
Disney’s massive and ongoing success highlights the often overlooked capabilities of creative enterprise and creative-tech. Like many creative companies, Disney is now heavily reliant on the fusion of creativity and technology to produce compelling entertainment experiences that, over the years, have harnessed unrivalled loyalty with its audience.
